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Creating The Big Idea (design & advertising) (Online EVENT) - Published By MAD School Global

Free 28 Mei 2020
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About Creating The Big Idea (design & advertising) (Online EVENT)

Many young designers often spend a lot of time creating and crafting designs for their campaigns, but what truly attract consumers to a brand, and its product or service, are communications that actually connects with them - whether it is their personal interest, a life goal, or culture.

These information, also known as insights, are ingredients of a Big Idea.

In fact, behind every great campaign has a Big Idea. A Big Idea guides your work so that the campaign would look as 1 concerted eff...
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About the trainer:
Sean Lee, Director / MullenLowe Group

Sean is currently a Director with global creative agency MullenLowe Singapore, working on Unilever’s Dirt is Good in Southeast Asia. Graduated with a Diploma in Digital Media Design,Interactive Media & a BA in Visual Communications, Sean has more than 11 years of integrated marketing and thru-the-line advertising experience, previously with advertising big names like McCann Worldwide, OgilvyOne, JWT Worldwide, etc.


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Joined Peoples :

Marlina Rachmawaty Ifhana Pratiwie Risa Yosephine Lamunda Arithafai Sophia Annabelle +5

Schedules :

  • 28 Mei 2020
    19:00 - 21:00

Location / Contacts :

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